Ebay Income Advice

When you are ready to write ad copy for your products you have to look at it from the buyer’s point of view.

A buyer who is looking for a certain product will type in the appropriate keyword to find it. If your ad copy consists of words like “Wow! Or “Look at this!” it will cause you to miss out on customers.

First of all, you must really describe your article truthfully, then as clearly as possible. Use descriptive keywords and include brand name, artist or designer if that applies to your article. There are some other things you should consider to make your copy attract those customers. You could include the date it was made and the material it is made from, if it is new or used and if it is still under warranty. Describe the dimensions/size and if it has any flaws or repairs. Does it have any features that are extraordinary? What country is it from and what is its history? All of these things can be considered the basic and important stuff you need to write about your article.

But don’t just sound like a sales catalogue. People are attracted by the human voice approach. They want to feel as if they are dealing with a person, not just a list of features. Therefore, you could also add any interesting story this article has, how it came into your possession and why you decided to sell it. Tell what is especially appealing to you about it, or whom you think would benefit from owning it. If appropriate, say how the item could be used. You could also ask for feedback after the customer receives their item.

You also need to be clear and specific about shipping costs and how you wish to receive payment, eg, Paypal. It goes without saying that your ad should be free of spelling and grammatical errors. When you’ve finished writing, check for absolute accuracy - have another person check it for you as well. Two heads are often better than one. Make sure you haven’t put in anything that could be construed as untruthful. You want to build - and keep - the trust of your customers.

Don’t use keywords that are inappropriate for your article. For instance, you should not say something like, “If you like Elvis you’ll like this T-shirt.” This is called keyword spamming and is frowned upon by eBay® and the search engines. It is also against eBay’s® listing policies. With these few tips in mind, you’ll soon be able to write the kind of copy that will bring you many customers.