Ebay Income Advice

When writing ad copy for the products you wish to sell, the most important part is the headline. The headline is what will first attract your potential customer, because it is the biggest font and that is what catches the eye when a person is scanning. It is also important that your headline then keeps your customer’s attention by what it actually says. A good headline will both inform and excite the customer and will certainly increase your chance of being found and achieving a sale.

You must first be sure that you specify what the article is. This might seem obvious, but you’d be surprised at the number of people who think “Wow!” is a good title. “Wow” does not inform the buyer what the product is; therefore you will be in danger of losing him before you have caught his interest. Another consideration is that buyers type in specific keywords depending on what they are interested in. No one wants to buy a “Wow!” so that is not a good keyword to have in your title.

You might think that there is no need to repeat the name of your item because after all, it is in the category or sub-category of the selling list, but that does not matter. You still do need the name of the article and don’t worry about a little repetition. You can then add descriptive keywords to give a clearer indication of what you are selling. A headline that does not state what the item actually is is an inappropriate one.

Your title should not include any URL or email address and certainly no phone numbers. The only time a URL may be included is if you are selling a domain name. Profane or obscene language must not be included in your headline, or anywhere else in your ad copy. It is against eBay’s® rules and will get you banned.

Headlines must not contain words that cast doubt on the legality of the item. Words like ‘banned’ or ‘illegal’ are more than likely to get you banned from selling anything. One other no-no is including a brand name that is not applicable to your item. This is referred to as keyword spamming and eBay® does not allow it. If you try to spam with your keywords, not only will your listing be banned, but you will still be charged the insertion fee. If you remember these few tips, your headline will soon bring you customers and enhance your selling activities.